Strong together
Strong together
Jeder ist eingeladen mitzumachen
The Saarland is great. Let's prove it!

The Saarland is great. Let's prove it!

The entire new location marketing concept is aimed not only externally but also internally. We want to strengthen the cohesion of all Saarlanders and showcase the power of workers positively. It makes no difference whether you take part as an entrepreneur or private individual, as a city or town, association or club.

Our aim. Each citizen, every business and organisation should be a staunch advocate of the Saarland. It is important that we begin together in a small way. Because we are convinced that very soon it will become something very big.

Become a Saarland marketing partner
Become a Saarland marketing partner
Participation made easy!

Participation made easy!

Unlike the campaigns of other federal regions launched with big budgets, Saarland marketing relies on the commitment of many for a common cause. Participative marketing is the right recipe in this respect. It is deliberately aimed at companies, institutions, associations, municipalities and interested citizens - internally and externally - and invites everyone to take part according to their potential. So that everyone can participate, Saarland marketing has many creative measures ready.

Weitere Informationen

Tina Müller

Tina Müller

saar.is
Project management
Tel.: 0681 9520-496
Fax.: 0681 5846-125
E-Mail: tina.mueller@saar-is.de

Marie Kramer

Marie Kramer

IHK Saarland
Editorial & online marketing
Tel.: 0681 9520-344
Fax.: 0681 9520-388
E-Mail: marie.kramer@saarland.ihk.de

Iris Müller

Iris Müller

IHK Saarland
Sales & marketing
Tel.: 0681 9520-345
Fax.: 0681 9520-388
E-Mail: iris.mueller@saarland.ihk.de

Anne Schroer

Anne Schroer

saar.is
Project coordination
Tel.: 0681 9520-456
Fax.: 0681 5846-125
E-Mail: anne.schroer@saar-is.de

Saarland marketing tools
Saarland marketing tools

Wirbst Du für mich, werbe ich für Dich

Alle Saarland-Marketing Partner werden – je nach dem Umfang ihrer Beteiligung – in die weitere Kampagnen-Kommunikation eingebunden: Sei es, dass sie als Nutzer der kostenlosen Saarland-Marketing Tools namentlich hier im Partnerbereich aufgeführt werden, oder die Gelegenheit erhalten, sich als Unterstützer mit eigenem Kampagnenmotiv bzw. mit individuellen Kampagnenumsetzungen umfassend in unserem Online-Portal zu präsentieren.

Werbliche Beachtung finden die Partner zudem über die regelmäßige Berichterstattung in Landesmedien (wie dem IHK-Magazin „SaarWirtschaft“ und dem saar.is-Magazin „Impuls“) sowie in den sozialen Medien. Auf der Saarland-Facebook-Seite erreichst Du als Partner über 66.000 Fans (Stand: März 2015).

Participative marketing

You support me and vice versa

Well-positioned for marketing

Well-positioned for marketing

Whether you display the Saarland logo on your private website or in email signatures, make your company car fleet into a Saarland advertising platform, adorn a football club barrier with the Saarland theme or advertise the site at the next city festival - the participative possibilities are as varied as the Saarland itself, so that everyone can participate.

Marketing tools for download Marketing tools for download

Marketing tools for download

Free Saarland marketing tools

The Saarland logo can be downloaded free of charge, for example, for use in your e-mail signature, in your own publications, on your website, for flags at company headquarters etc. Similarly, ads, poster designs, smart phone wallpapers and our Saar font are provided free for download.

Another free tool is the Saarland image video. The German, French and English versions, provided they remain unchanged, can be used without restriction in terms of time and location. A tip for companies. Integrate the video into your website or show it to visiting groups.

As a useful complement to their own marketing, companies may request free stickers, flyers, mobile phone cases or lapel badges.
Note also the assistance and legal information for the free use of Saarland marketing tools.

Your individual Saarland motif

In addition to the free tools there is, for interested parties, the opportunity to have your own motif developed in the Saarland marketing design with individual slogan. It may be shown, for example, as a poster, full-width, XXL banner or on company vehicles.

These advertising motifs feature lively messages and have a high recognition value thanks to the striking bubble-optics. It's worth taking a look because the partner motifs already developed speak for themselves!

Partner products in Saarland design

Partnerprodukte im Saarland-Design

Integration in other campaigns

The individual development of special Saarland products is also possible. Already successfully implemented are the Saarland Hand Cream by Dr. Theiss Naturwaren, the Saarland baby sleeping bag from Candide PROSale and a special edition of a Saarland cup and espresso set by Villeroy & Boch.

In addition, our partners can be part of the Saarland image video. Now, together with Aspekteins GmbH, you can create your individual extension to the general Saarland video to provide specific information.

Enterprise integration actions Enterprise integration actions

Enterprise integration actions

Free Saarland marketing tools

  • Integration of the Saarland logo on websites, in email signatures, as an imprint on company vehicles etc.
  • Use of Saarland image video for corporate marketing or integration into your website
  • Dissemination of car stickers, information flyers, Saarland lapel badges to employees, customers, guests, etc.

Individual cooperation

  • Development of an advertising motif tailored to a company's own design in the Saarland marketing design with individual slogan
  • Development of a communicative headline

Saarland image video

  • Extension of the general Saarland image video to provide specific information about their own companies/li>

Product development

  • Individual development of its own products in the Saarland marketing design

Working group Saarland marketing
Working group Saarland marketing

Working group Saarland marketing

Quite a number of well-known companies have come together to form a business working group to develop common goals for supportive communication of Saarland marketing.
Do you want to engage with others for Saarland marketing? Take advantage of the positive synergies for your own business!

Further information:

Iris Müller
IHK Saarland
Sales & marketing
Tel: 0681 9520 -345
Fax: 0681 9520388
Email: iris.mueller@saarland.ihk.de

A strong commitment always arises from little things
A strong commitment always arises from little things

A strong commitment always arises from little things

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